Emphasizing the confluence of technology, politics, commercialization, today the World Wide Consortium Web released a new logo for HTML5. The W3C has released a logo for the new generation of Web language, HTML.
HTML5 now officially own the “cornerstone” of the logo, intended as a “multi-use flag” to “HTML5, CSS, SVG, WOFF, and other technologies that are an open source web platform.” According to the W3C, the logo “has a specific meaning” and “not meant to imply compliance or the validity, for example.”
Perhaps, given that HTML 5 is supposed to turn the experience of online media, you’d expect the logo to jump off the screen, take you by your eyes and take a rollercoasting, concerts beat flash -bang graphics capabilities of the web.
The logo was designed by the boutique agency Ocupop, a company that focuses on brand identity and web design, among other aspects of the marketing and design work. Logo designer Michael Nieling Ocupop said in a statement, “The HTML5 term has acquired a life of its own, there has been considerable confusion and debate, both within the developer community and the general public as to what exactly HTML5 is when the term is used to be a simple reference to the specification itself … The rule requires a standard. That is, HTML5 needs a consistent and standardized visual vocabulary to serve as a framework for talks, presentations and explanations. ”
Stars were the first in the list as the run-of-the-mill, hand prepared stars has five points and that definitely is a sense of depth in the stars in their relationship with the power and potential of HTML5. Stars led us to the stars of the sea: the pet-as-logo is a proven communication tool that is used in this space before – gives it personality and life to what could be perceived as boring and technical. In addition, Starfish is a keystone species – but a quick search on Wikipedia without doubt provide a better context, key species maintain ecosystem of the entire body, shape the world around them, and without them, things start to crumble. Finally, “keystone species” has led us to the concept of the keystone of an arch – again, but every stone in the arch adds strength to the structure, the arc will not be without the stabilizing effect of the key.
Interestingly, though, the group of standards – the same people that one could expect that the most narrow interpretation of what that exactly means HTML5 – rather than say what is a strip of Web technologies extends well beyond of the next version of the markup language hypertext. And a few web developers are not happy with that. Web Jeremy Keith wrote today that the W3C HTML5 only helped boost “to the sewer buzzwordland linguistics.”