What would you say if someone told you that Google would be your next carrier? Got crazy? , new speculation is about Google becoming a carrier.
The CNNMoney writer who speculates about Google’s move into potential telcohood pulls together a range of past and present information to argue that Google has the capability and potentially the infrastructure to become a phone company. Google has Android and Google Voice; they’ve flirted with selling phones directly to the public (Nexus One) and they’re allegedly buying up “dark fiber.” They also bid (unsuccessfully) in the FCC’s 700 MHz spectrum auction two years ago.
We could never say it’s impossible with current and past activity from Google, But In order for Google to try and hold itself out as a mobile carrier it would need a great deal more infrastructure than it has. And not just towers or fiber; it would also need a customer service and billing infrastructure.
Google would need to offer some very aggressive discounts in order to attract customers who might otherwise be reluctant to abandon their known carrier experience (and contracts) for one largely unknown. But it’s a testament to the strength of the Google brand and reach that we can have a relatively serious conversation about the issue of Google becoming a carrier.
After all, it would be nice Google to be a carrier making competition tight here and would result benefit for Customers. Don’t you like it?