EA(Electronic Arts) has released a free application for IOS Pogo games from Apple (iPhone, iPod Touch, IPAD) devices. With five games from its Pogo casual online gaming service, the application is available for free with advertising. Users can pay to remove advertisements through a $ 2.99 to buy application.
EA Mobile already experienced with applications for free with advertising in 2009, with the release of Lemonade Tycoon for the App Store. The game was available as a free download with advertising or no advertising for $ 0.99. EA Mobile did not pursue this strategy even more. Instead, he focused on the premium paid release titles largely drawn from his catalog of the parent company and licensed IP (intellectual property).
Strategy EA Mobile, the release of high quality, high-quality titles based on games set franchise has largely been a success. EA is one of the few games publishers iOS been able to obtain top 10 table, keeping prices relatively high ($ 2.99 and earlier). In Q3 2010, however, since EA Mobile saw its growth, Q3 2010 saw the first decline in quarterly revenues EA Mobile, which went from $ 51m in Q3 2009 to $ 49m in 2010.
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