In the previous generation of consoles was that Sony was on top: the PS2 was the most popular games console at the moment, by a great distance from its competitors, the original Xbox and the GameCube from Nintendo. But in the current generation consoles, things are not so clear, Sony is facing a tough battle for the title that is not obvious to maintain. The Xbox 360 has succeeded many times to overtake Sony’s console sales charts.
Now John Riccitiello, EA CEO of gaming company defending Sony, claiming that despite the success of the Xbox 360, Microsoft did not stand much of a chance of beating the PS3 brand. Riccitiello, in his statement refers mainly to the international market, which unlike the U.S., Sony manages to overtake most months Microsot sell. In Japan, for example, the Xbox 360 is a massive failure while in Europe both consoles to receive comparable sales.
“The Microsoft brand, the Xbox, not really comparable to the PlayStation brand outside the U.S.. I believe the international market is very important, so no matter how much Microsoft is able to increase sales in the U.S., it is still always an impossible mission, because Sony’s brand is so strong, “said Riccitiello.