NetEase recently launched B2C online store (shop.163.com), currently supports prepaid recharge, direct charge online games, lottery tickets buy, photo printing and custom printing and other personalized living services, and support the domestic online game market is about to more than 95% of the game cards online direct charge.
Data show that 60% of the users of NetEase.com have purchased products on the Internet and 45% browse online marketplaces per week. Youngsters born after 1980 and 1990 have become major online shoppers on B2C Web sites. According to CNNIC data, in 2009 Chinese Internet users are not satisfied with online shopping is mainly due to product quality issues, such as commodity and image does not match, counterfeit goods and shoddy and defective goods and other issues. NetEase Mall said it would join the service of rigorous audits and businesses, from the source to control product quality.
The statistics of Analysys International indicate that the Chinese e-commerce market swelled by more than 100% per year in the past years. The B2C transaction value will account 30% of the whole e-commerce market in the future three years, although the proportion only hits 6% currently.
Industry have said that China’s B2C sector is ushering in the current U-curve phase of bottoming out, Netease choose this time to enter B2C mall, is to improve the layout of Internet products and services, an important measure. NetEase is intended by virtue of portals, online games and mailbox huge user base and influence in the competitive e-commerce market accounted for a place.