eBay announced on Monday that it has the largest online shopping with the German club Brands4Friends final agreement, will be 150 million euros (U.S. $ 200,000,000 ) in cash Brands4Friends.
eBay said the acquisition will further strengthen the company Brands4Friends as a European network of leading fashion destination. eBay is currently the leading global network of one of fashion sales, annual sales of clothing, footwear and accessories transactions totaling more than 5.4 billion.
As Germany’s largest online shopping club, Brands4Friends with great discount prices, every day through a limited number of special offers, sales to customers from the famous brands of high quality fashion and lifestyle products. Brands4Friends Founded in 2007, currently in Germany has about 350 million registered users, selling more than 600 top brand products. Brands4Friends selling brands include Buffalo (Buffalo), CK, and Diesel and more. Brands4Friends now has about 200 customers, is headquartered in Berlin.
eBay Senior Vice President of the European Road Gemai Cullum (Doug McCallum) said, “We want to give users the best network fashion experience. Brands4Friends the acquisition, we will enter the online shopping club market. We expect that many eBay Customers will be added Brands4Friends club. ”
eBay own research shows that online shopping club is currently the fashion market, the network part of the fastest growing European online fashion sales growth rate has now reached 20%.