Activision can not see much future in IOS or Facebook, but that does not mean it can not follow what everyone else does. When not busy bare their teeth in their bitter rivals and what not, of course. And that’s basically how the situation by reducing the price of their actually pretty good from what we hear Crash Bandicoot Nitro Kart 3D for what is quickly becoming the App Store sale price du jour for most apps.
Most publishers lower the price of their entire catalog, or at least one of the more popular titles banner. Activision are not really that probably why you are not much to see in their games and Steam sell if they have been doing a bit on the expensive side, but they do have a reputation to uphold.