It seems that the cellular carriers can now boast about having the largest or fastest 4G networks even without a phone that customers can buy to use that speedy pipeline. While Verizon is expected to have 38 markets loaded up with LTE by the end of this year, signs in the stores now proclaim that Big Red owns the “Fastest 4G network in America”. USB modems will be able to tap into the speed by the holidays, but no LTE handsets will be available for Verizon until 2011.
Well what do we have here, another entry into the “4G” war by big red Verizon. The above image, via Twitter shows that Verizon is ready to tackle the 4G issue and formally enter the 4G war. This time the ad hits AT&T where Verizon has enjoyed hitting them in the past, their 3G network. Anyone remember the “There is a map for that” ad campaign? While T-Mobile has enjoyed the last few weeks of cheap shots at AT&T about their network and its weaknesses such as, fighting back against Verizon could be a whole separate issue.
Of course AT&T isn’t sitting back as they laid claim today to having 80% of their network covered with HSPA+ 14.4 goodness. Of course, they have but one device that can even reach those speeds and it’s a data stick so without any devices, AT&T has little to show off. The same could be said for Verizon, as they have no LTE phones now and likely for some time. The thing is, T-Mobile can’t hurt Verizon on their network with Verizon widely accepted as the strongest competitor in that arena and while T-Mobile has arguably the most “attractive” ad campaign right now, where do they go from here? The 4G wars are definitely going to heat up as we push right into the holiday season but it’s next year that the fun should really begin. One thing is for certain, when the carrier’s fight, the customer usually wins.
With the gap between Verizon and AT&T shrinking, a strong holiday season could help the latter surpass the former as the nation’s largest carrier. So if this all seems silly to you, you have to understand that there truly is a lot at stake here for the top four U.S. cellular carriers.