Gap Retailer plans to give away 10,000 pairs of jeans to those who check in to any men’s and women’s Gap U.S. retail location using Facebook’s new Deals feature, which allows users to earn special discounts when checking in to different businesses via Facebook Places on their smartphones.
Once you’ve checked in and shown an employee proof of your check-in, you could be sitting pretty in free, new Gap jeans. According to Lauren Indvik at Mashable, anyone checking onto the men’s and women’s Gap U.S. Retail location using the new Deals feature will benefit from this. The feature works on the principle of the user accessing special discounts from checking into different businesses via Facebook Places on their mobile handset. Once this has been carried out, the person will need to show their checkin to a member of staff at a Gap store to have any chance of winning a pair of jeans. Gap is one of a number of retailers who seem to be using social media marketing to their advantage.
Gap posted details of the giveaway on its Facebook page and created a special events page dedicated to the in-store event that’s worth a look if you’re planning on trying to snag a pair since it includes official rules like, “Certain styles are not included in the offer.”
This is just one of a number of mobile and social media-based campaigns Gap has launched in recent months to get shoppers into its stores. In August, Gap partnered with daily deals site Groupon to offer $50 worth of Gap merchandise for $25, selling 441,000 Groupons in total and smashing previous sales records in the process. Gap also offered 25% discounts to all shoppers who checked in to a retail location via location-based social network Foursquare (Foursquare) that same month.
If you miss out on the free pants, don’t worry, you can still check in to receive a reward worth 40 percent off of your purchase.