The search engine giant Google announced initial availability of a new advertising program called “Boost Today”, beginning in San Francisco, Houston and Chicago. The program Boost can automatically determines what keywords your business ought to bid on and recommends a range of monthly advertising budgets based on the competitiveness of your business sector. It then runs Cost Per Click ads in Google search and Maps for the recommended keywords.
The Project Manager Kiley McEvoy announced the service today on the Google Lat/Long Blog. According to Boost appears aimed at turning Google advertising for local businesses from a complex art often hired-out to specialist consultants into a turn-key technology with far less friction than non-technical business owners experience today. The use of artificial intelligence to determine keyword and bid recommendations is a very logical extension Google’s core competency and likely to fit within the brand expectations of small business owners.
The experts say that as a program of Google Places, Boost could offer substantial monetization that would enable Places to experiment with other innovative location-based technologies outside of advertising.
The program with major new monetization technology, combined with a transfer of substantial leadership, could position Google to extend its early major lead in local and location – a tech sector expected to explode in importance with the rise of mobile and other connected devices.