Activision Blizzard Inc said Thursday it sold about 5.6 million copies of “Call of Duty: Black Ops” for $360 million on its first day, setting a new record for the video game industry.
“Black Ops” is a gritty military-themed shooter game that is the seventh installment of the popular “Call of Duty” franchise. The game went on sale on Tuesday in the U.S. and Britain in one the most highly anticipated game debuts of the year.
Blockbuster video games have eclipsed movies and other forms of entertainment in sales. “Harry Potter and the Half- Blood Prince,” released by Warner Bros. in 2009, had the opening-weekend record for films, with $394 million in worldwide sales, according to researcher Box Office Mojo.
Sales of “Black Ops,” from Activision’s Treyarch unit, are “tracking slightly ahead” of fourth-quarter estimates, said Colin Sebastian, an analyst at Lazard Capital Markets in San Francisco.
Activision CEO Bobby Kotick said in an interview with Reuters on Thursday that it was still too early to revisit that guidance, despite the strong early sales of “Black Ops”.
“It’s been a staggering first day performance, but ‘Modern Warfare 2′ was one of the best-selling games of all time. We’re off to a great start, I would say that the momentum is definitely in our favor right now,” Kotick said
Activision will also release “World of Warcraft: Cataclysm” in December, the latest update to the multiplayer online game that boasts 12 million subscribers.
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