Apple on Wednesday revamped its iPod line-up, unveiled an upgraded Apple TV that will feature streaming shows and movies and launched a new music social network. Steve Jobs, Apple’s chief executive, used a special press conference at the Yerba Buena Centre in San Francisco to outline Apple’s new approach to music and entertainment services.
Ping, a social music discovery service, is built in to Apple’s iTunes software, a programme used by more than 160 million people to download songs and organise their music library.
There are a ton of new features on the iPods, which may even make you forget about wanting an iPhone 4. The iPod Touch is thinner and lighter than ever, and while it still plays all of your favorite music, it also can make FaceTime video calls and record HD video. As long as you have Wi-Fi, you can video chat with your friends just like on the iPhone 4. The device also has that sweet Retina display and Game Center, where you can challenge your friends and show all your scores and stats.
The iPod Nano has Multi-Touch, is newly redesigned and is smaller and lighter than the last generation. It’s got a built-in FM radio and also has a built-in clip so you can wear it on the go. The new iPod Shuffle has clickable “ring” buttons VoiceOver technology, which allows users to go through their playlists without having to look at the device.
The iPod Touch starts at $229, the Nano starts at $149 and the Shuffle is priced at $49. All of them will be available beginning next week, and those who are into Ping can download the iTunes update now.