Redbox.com, the popular DVD rental provider who is one of the leading causes for Blockbuster’s market challenges, has rented its one billionth movie this weekend. In order to mark the occasion the company has decided to offer everyone who rented a movie in September a free one-night rental.
www.Redbox.com/thanks website offers Thanks a Billion Giveaway, in which no purchase or rental is necessary. An American company, Redbox specializes in the vending of rental DVDs via self-service/interactive kiosks. Since December 2009, there were about 22,000 machines in operation. Redbox Company is situated across the United States in fast food restaurants, pharmacies, grocery stores, and convenience stores.
The name of the billionth movie was “Clash of the Titans” and the title was borrowed from a machine in Tampa, Florida. The vending machines first appeared six years ago in Denver, Colorado, but at present there are over 24,000 kiosks available worldwide.
The idea was an innovative one during a time when popular rental chains like Blockbuster and Hollywood Video continue to struggle. It allows the company to receive money from DVD rentals without having to pay any employees to man a store location throughout the day. Their innovative approach allowed them to steal market share from other rental companies without ever having to rent out office space.
The company’s kiosks are located across the United States in fast food restaurants, pharmacies, grocery stores, and convenience stores. The machines sport the company’s signature red color and arched top surface, visible in the corporate logo. The Entertainment Merchants Association ranked a subsidiary of Coinstar, Redbox as the fifth largest DVD rental company by revenue in the United States in April 2007.
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