Apple’s newest version of its iTunes, ie, iTunes 10 software is adding a new social element called Ping that allows users to follow friends and musicians.
Ping, a social music discovery service, is built in to Apple’s iTunes software, a programme used by more than 160 million people to download songs and organise their music library.
Steve Jobs, Apple’s chief executive, used a special press conference at the Yerba Buena Centre in San Francisco to outline Apple’s new approach to music and entertainment services.
“One of the biggest things we focus on with iTunes is discovery. There are more than 12 million songs to choose from, so how do you find new stuff?,” asked Jobs.
“So we’re launching Ping – it’s a social network that’s all about music. It’s like Facebook and Twitter meets iTunes. You can follow your favourite artists and friends and discover what music they like and are downloading.”