As recently as six months ago, movies in 3D were touted as the salvation of the movie business. They offered an experience home theatres could not duplicate, and theatre owners, in turn, charged more for tickets.
You probably have heard about Avatar, Piranha 3-D, Resident Evil: Afterlife 3D, Despicable Me, Saw 3D, Titanic 3D and so on. It’s pretty clear that 3D is the movie industry’s selling point right now, and people are actually buying into it. But not much of these people buying into the 3D experience at home?
There are quite a few problems with making the transition from the big screen to the little one sitting in your living room. The first being the availability of three-dimensional content. You can’t even watch Avatar, the movie that really started the whole craze, in 3D in your living room. It just seems somewhat disappointing when the best 3D movie out today refuses to make an appearance in your home.
And there is also issue over those incredibly expensive and dorky looking 3D glasses. There is no set standard, and there is speculation that there won’t be one until a few years from now. This is a problem because if you want to purchase a new 3D television in the future, those 3D glasses might be incompatible and hundreds of dollars are flushed down the drain.
There is also the question over price. How much more are you willing to pay to experience a 3D movie? In movie theaters around where I live, 3D content comes at around a $3 – $5 premium.
But more dissident voices are being heard. Fans grumble that the $2 to $3 surcharge is too expensive, the films are often dimly lit, the 3D looks phony — or just plain bad. And filmmakers including Star Trek director J.J. Abrams and Inception director Christopher Nolan have groused about the push to convert to 3D some films shot in 2D.
Some Hollywood insiders speculate that interest in the format may have peaked with the huge success last Christmas of James Cameron’s Avatar. Its sure that the 3D craze still goes on. It is just a question of will this craze ultimately end up as a in-home reality or fantasy.
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