Google Realtime Search Engine Introduces as a Powerful Tool for Businesses

Google Realtime Search Engine Introduces as a Powerful Tool for Businesses : Google added new functionality to its real-time search  engine, and moved it from an obscure feature buried in the options on the left pane of the standard Google search, to its own Web site. The new Google Realtime can be a powerful tool for businesses that know how to use it.

The search company has been integrating real-time information into the body of its main search results since last December, after signing deals with Twitter, Facebook and MySpace. This has meant that when somebody searches for a particular topic on Google they have received real-time updates from a variety of social media sites, as well as the usual list of search results.

The most important new feature of Realtime Search is geographic filtering of status updates. To whittling down Twitter posts to your city or Zip code. Google now allows you receive status updates through Google Alerts, by selecting “Updates” from the “Type” drop-down menu. Either 10 or 50 results can be sent once per day, once per week or as they happen.

“Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need,” blogged Google’s Dylan Casey.

The best part for businesses that want to put Google Realtime to use is that it doesn’t require hiring a full-time employee dedicated to monitoring Google Realtime streams. As Google explains in the blog post  announcing Google Realtime “we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing. Now you can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services.”

The last addition to Realtime Search is conversation view, which lets you see all the replies to a single status update.

Google Realtime is a valuable business tool. Check it out. Experiment with different search terms to understand how it can be applied for your business. Set up some Google Alerts to keep an eye on it, and put the information to use.