Facebook kicked off a live streaming video channel today for its 500 million users.
Dubbed Facebook Live, the new service is basically a PR channel for the company. According to a representative, Facebook Live “is a natural extension of our blog and is a way to communicate with our users more directly.” Facebook will be airing interviews with people that stop by its headquarters, highlighting its new products, and trying to capture the “activity already happening at Facebook.” Whereas it was doing all this before with text, now it wants to up the ante with video.
All the content shown on Facebook Live will have some tie-in with Facebook products, features, or how people are using the site. If a celebrity stops by Facebook, the company introduces a new product, or hosts a special event, staffers will be Facebook Live with more details, the company said.
In a statement, the company says it will be using Facebook Live “to be your window into what’s new at Facebook” including celebrity guests that stop by the company’s HQ, demos of new features from employees and special events taking place.
The channel is embeddable on anyone’s Facebook page. This opens up a number of possibilities. Anyone who appears on the channel may want to share their video, thereby increasing the amount of time people spend on their page. Companies with products to sell may seek a way onto the channel for this exact purpose.