Walt Disney Co. Introduced its latest online community: World of Cars, inspired by Pixar Animation Studios’ 2006 hit movie “Cars.”
The online world allows users to “create a car” when they sign up, then interact with Cars characters Lightning McQueen, Tow Mater, and others while also interacting with fellow users and players online. Disney’s goal for the online community is to keep kids anticipating the release of Cars 2 in 2011 and the opening of Cars Land in Disney California Adventure in 2012.
Company Town talked with Disney product director and game industry veteran Rachel DiPaola, who oversaw World of Cars Online and has developed more than 50 games during her career, including those based on such Disney franchises as “Pirates of the Caribbean” and “Hannah Montana.”
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