One of the US’s most iconic nonprofit organizations, founded 166 years ago in England as the Young Men’s Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations.
YMCA shortening its official name to “The Y.” The organization’s senior vice president and CMO explained that “when you call yourself what everyone else calls you,” The change comes as a means of catching up with audience, to adopt them to Twitter, for instance.




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