Microsoft’s attempt to be hip and cool in mobile is a bust. The company has decided to stop introducing new Kin-branded phones and will scrap the device’s European launch. Instead it plans to integrate Kin into its existing Windows 7 Phone team.
Those working on KIN are being moved into Microsoft’s Windows 7 Phone team, to incorporate “valuable ideas and technologies from KIN into future Windows Phone releases.”.
It will continue Kin sales in the United States, Microsoft said in a statement. The KIN was the last master work of former entertainment and devices group president Robbie Bach, and while it makes nothing but sense for Microsoft to focus on Windows Phone 7, it’s remarkable Microsoft had to re-learn the lesson of the failed Zune that people want only so many online services and actually like a slightly chunky but cool client.