Google Analytics is a service from Google that helps website owners analyze how users use their sites. Information about your use of a certain website (including your IP address) can automatically be transmitted to and stored by Google using cookies. Today, more that 200,000 websites use Google Analytics. You might have visited such a website without knowing about it. You can always check the source code of a page to find out if they are using Google Analytics.
If you’re concerned about your privacy, you might be wondering what you can do to opt-out from Google Analytics. Today, there’s no easy way of doing that. “You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the website.” Google Analytics Terms of Service.
The problem is that Google Analytics cookies are not third-party cookies, they are true first-party cookies. To opt-out using Firefox you need to block all cookies on all domains that are using Google Analytics. And that would also make some of the websites harder to use since many websites uses cookies to save your prefereces. CustomizeGoogle has a new optional feature that blocks all Google Analytics cookies, on any website. You can find this feature in
Firefox -> Tools -> CustomizeGoogle Options… -> Privacy
Using this feature makes you more anonymous. But your visit on a single webpage can still be logged. This way, both Google and the owner of the website knows that someone visited a webpage, but it’s difficult to track all pages you’re visiting. And it’s really really hard for Google to track that you visited both Website A and Website B.
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