Israel-based Emblaze on Wednesday said it was canceling development of the First Else. Designed in collaboration with Japan-based Sharp and Access, the First Else was supposed to be a super phone running Else Intuition – a new mobile OS based on Linux – and featuring a 480 x 854 pixels touchscreen display, GPS, 5MP camera, and 16GB of internal memory.
Emblaze said it will focus now on its ongoing business efforts, including its Formula Systems IT solution and services subsidiary, its push-messaging Emoze subsidiary and its various patent holdings. Instead, the company plans to focus on licensing its Else Intuition UI platform. The decision was spun as an upside as the company could reduce its costs and get to profitability sooner.
Emblaze’s share price fell 4.5% in London today to £0.315, giving a market cap of £35 million.