A digital locker system for movies is soon to be launched by a consortium of content providers and technology companies. The Digital Entertainment Content Ecosystem (DECE) has been talking about the system for years, and has finally unveiled it as the UltraViolet brand.
The open standard backed by movie studios including Warner Bros. and technology companies such as Microsoft Corp. represents a challenge to proprietary formats from Apple Inc. and others. Those formats lock buyers of video content to limited numbers of devices, such as the iPad or Apple TV.
Consumers will be able to create a free UltraViolet Account through participating service providers or through the UltraViolet website. DECE includes Warner Brothers, Paramount, NBC Universal, and Lionsgate, along with Microsoft, Intel, HP, Samsung, Sony, Panasonic, Netflix and Comcast.