Once again the annual Electronics Entertainment Expo, known to most video game fans as E3, is back with a vengeance.
Gaming is one of the most popular uses of consumer computer hardware today. It’s also a primary driver of upgrading PCs, whether it’s a new notebook or buying a new video card for an older desktop. Dell claims that of all the people that come to their sizable online forums looking for more information on how to upgrade their systems, two-thirds are looking to get new graphics cards for playing modern games. That’s a powerful statistic.
Investors in video-game companies are keen to see what is unveiled during keynote speeches from executives at Microsoft, Sony and Nintendo as the industry continues to suffer big losses. Research firm NPD Group said in May that video game sales saw their biggest decline in nearly a year, plunging 26% to $766.2 million in April.