The pressure on Apple’s 4G iPhone launch is mounting after it emerged that Google’s rival smartphone operating system – Android – is outselling its competitor in America. Prepared by the NPD Group, the US consumer market research company, the report says Google’s Android operating system has shaken up the mobile phone market, moving past Apple to take the number two position among smartphone operating systems.
According to the report, the Android operating system is now at second position with a share of 28 per cent, just behind BlackBerry’s 36 per cent. Apple’s share is 21 per cent.
In 2010, the Android Marketplace’s offerings have improved noticeably in terms of both quantity and quality. Among the new phone’s expected selling points is the ability to run more than one application at a time – something that Android developed first.